9 Things We’re Loving in 2025!

As we step into the new year, it’s the perfect moment to celebrate the ideas, products, and experiences that continue to inspire us. Whether it's a concept that keeps us thinking, a product we've had in heavy rotation for months or a campaign that’s motivated us to take action, the start of 2025 brings with it a renewed sense of excitement and resilience.

In honor of Agency Guacamole’s 9-year “guacaversary,” we're kicking off the year by sharing the nine things our team has been absolutely loving!

Credit: @lalalandkindcafe

Savanna, Assistant Director, Influencer Partnerships & Community Management

Resurgence of Hobbies

I’m looking forward to reconnecting with my film roots by making vlogs, short films and vacation videos. I hope these projects will spark my creativity and inspire me in new ways!

Alexa, PR & Influencer Manager

Community Support

Our Los Angeles community has been devastated by recent wildfires, yet the outpouring of support has been incredible. From massive donation drives to brands and restaurants generously contributing to affected families, I’m overwhelmed with gratitude for this city’s resilience and generosity.

Danyi, Influencer Partnerships Manager

Hair Care Revolution in 2025

I love how the hair care category continues to evolve in 2025, bringing more innovative, easy-to-use and highly effective products! One standout launch that caught my attention is Redken’s new bonding serum. This breakthrough formula is designed to strengthen and repair hair around the clock. I can’t wait to see what’s next!

Cassie, Creative Project Manager

2016 Makeup is Back and Better Than Ever

I’m loving that 2016 makeup is making a comeback! The L’Oréal Paris Infallible line has been my go-to lately. From their brow lamination to liquid lipsticks, it’s the perfect mix of long-lasting glam and fun looks that stand out. It’s giving 2016 perfection (minus the block eyebrows!)! 

Eliza, Influencer Partnerships Manager

Impactful Collaborations

I loved the La La Land x Speidi collaboration in LA! Spencer and Heidi Pratt hosted a fire donation drive on 1/25, a cause especially meaningful to them after losing their home in the Palisades Fire. The café accepted donations and gave out free Banana Cream Top Lattes, creating a wonderful way to bring the community together while staying true to their mission of kindness.

Neeka, Account Coordinator

Long-form Content

I love seeing the resurgence of long-form media, especially on YouTube. Creators like Rian Phin and Mina Le craft insightful video essays on fashion, pop culture, and more, exploring topics like personal style, status ambiguity in branding, and the rise of chef influencers—concepts that just don’t fit into a 60-second clip. I hope long-form content continues to thrive as it allows for richer storytelling, deeper analysis and honestly, my attention span needs it!

Sydney, Event Manager

Activity-based Events

This year, I’ve been drawn to activity-based events, where brands connect with consumers through shared hobbies. I love how brands like Beis integrate themselves into consumers’ lives through creative collaborations with aligned brands like SolidCore, making their presence feel organic and engaging. It’s not just marketing – it’s about building real, valuable connections with the community.

Chloe, Jr. Account Coordinator

Skincare-Based Makeup

Skincare-based makeup is the perfect balance of beauty and self-care. I love using science-backed formulas that not only enhance my skin but also nourish it, like SPF-infused tints or hydrating foundations. These products give me a natural, glowing look while improving my complexion throughout the day. It’s effortless, effective, and truly a game-changer for my routine!

Christina, Jr. Account Coordinator

Substack Communities

At the end of 2024, I started enjoying Substack, a platform focused on blogs and newsletters. As Gen Z works on improving attention spans in 2025, Substack has helped me with mine. I love its community aspect, with forums where you can chat with other subscribers and creators. My current favorite substacks are 11am Saturday and Thanks It’s From. Check them out!

The Perfect Gift Guide from Team AG: 7 Gift Ideas For Your Loved Ones This Holiday Season

With a million gift options flooding your feed, finding the perfect present for your loved ones can feel daunting, but don’t worry – Team AG’s got you covered with our team’s top beauty and lifestyle gift ideas featuring fantastic offerings from our iconic clients.

From products that add a touch of shimmer to your holiday celebrations to those designed to help you unwind after a busy season, these are our top picks to make gifting effortless and memorable.

Erin, Assistant Manager, PR & Influencer Partnerships

This holiday season, I will be treating my curly-haired loved ones with the Carol’s Daughter Black Vanilla collection. My favorite products in this collection are the shampoo, conditioner and leave-in spray because they help nourish and hydrate my hair during the colder months. Also, this collection smells amazing! 

Neeka, Account Coordinator

For me, as soon as the holidays start, so does extravagant glam! The Urban Decay 24/7 Moondust Glittery Eyeshadow makes for the best gift to help anyone wanting to have a little more fun with their glam this season. I love these eyeshadows because they’re buildable, easy to apply with your finger and they make for the best eye topper on any eyeshadow. My favorite shade in the collection is Space Cowboy, a light champagne gold with silver sparkles. 

Alexa, Manager, PR & Influencer

I love gifting my favorite makeup products of the year to my friends and family, but sometimes, determining everyone’s shade can be difficult! This year, to save me from tears, I’m gifting my loved ones Dermablend’s Setting Powder and Insta-Grip Jelly Primer, as they’re the perfect addition to any makeup stash and flattering on all skin tones. These two must-haves will ensure their glam stays on all night throughout the holiday season and beyond.

Savanna, Senior Manager, Influencer Partnerships & Content

This year, I’m excited to give my loved ones the Prada Beauty Balm in shade “Astral Pink.”   This balm is truly universal, complementing all skin tones and types and its hydrating formula makes it especially perfect for the winter season, providing long-lasting moisture and comfort. The balm uniquely adapts to the pH of your lips, creating a personalized shade of pink just for your lips.

Samantha, Vice President, Accounts

The Therabody Depuffing Wand is the perfect stocking stuffer! It’s great for all ages – because who doesn’t want to glow? This portable wand delivers hot-and-cold magic to banish puffiness and brighten your skin. With 3 adjustable temperatures, it’s perfect for all skin types – and works its wonders in just minutes. Safe, simple and oh-so-glowy!  

Niko, Assistant Warehouse Manager, Mailer Project Manager

I’ll be gifting CosRX’s AHA/BHA Clarifying Toner Treatment this holiday season! I use the spray daily to keep my skin balanced and shine-free. It's a total lifesaver for a quick midday refresh when your skin needs a little pick-me-up. 

Cassie, Creative Project Manager

Give the gift of soft, shiny and hydrated hair this holiday season with Matrix’s Food For Soft Oil infused with avocado oil! And as we at Agency Guacamole know, the avocado is always a win, whether it’s in your guac or your hair care. It leaves hair looking sleek and healthy and is perfect to keep your hair hydrated during the dry winter season! When I say our whole office is obsessed with this hair oil, I mean it! Your loved ones will be feeling oh-so-hydrated, from the inside out!

Did we miss your favorite go-to gift? Share your top picks in the comments below — we’d love to hear what you’re gifting this season!

AG Events Spotlight: 4 Events We’ve Loved In The Last Year

Redken’s Acidic Color Gloss Launch – November 2023

In November 2023, Agency Guacamole planned and hosted the launch party for Redken’s new Acidic Color Gloss collection. Agency Guacamole ideated the event concept and production design and managed the full execution of the over 200-person event. 

Guests entered the world of ACG walking through a shimmering pink entrance that extended into the outdoor patio with the shine corner featuring shimmering pink garland, larger-than-life pink florals and a product display. 

The indoor section of the event featured many ACG art installations, including a giant Redken product-shaped disco ball/factice, large broken glass photo moment encouraging guests to ignite their inner shine, a shimmering DJ booth and an interactive product wall with info on the new collection. The event also featured live hair styling stations with Redken artists and products as well as nail art stations featuring pink and silver manicures to tie into the collection in partnership with Essie. 

Pureology “Made To Feel” Multi-City Event Series: New York City, Los Angeles, Miami – March-June 2024

To celebrate Pureology's new ethos and efficacious products, Agency Guacamole worked closely with the brand team to develop a series of events inviting the next generation of hair pros, influencers and media in their respective cities to get up close and personal with the brand. 

The three-city tour encouraged attendees to dive into the five senses through transformative interactive experiences. All activations included decadence and sensorial stimulation, all while leaning into the ethos of the brand and highlighting Pureology’s sulfate-free innovation. 

The event allowed Pureology to continue cultivating relationships with pros, influencers and press while generating thumb-stopping social media buzz about the launch of their new campaign.

MIZON Bodega – June 2024

Agency Guacamole designed and executed The MIZON Bodega event for media & influencers in New York City to kick off the summer. The event took place at The Crown NYC, with an indoor and outdoor rooftop space for activations. Inside, guests were able to grab products out of the MIZON-branded claw machine, take photos inside the MIZON-branded photo booth and pick-up products at The MIZON Bodega counter. Outside, guests took in the beautiful view of midtown Manhattan and took photos in front of the MIZON photo moment which featured MIZON-branded bodega treats including chips and ramen packets as well as branded shopping baskets to pose for photos.

Therabody “Bye Bye Baggage” Depuffing Wand Launch – September 2024

Agency Guacamole designed and built the travel-themed Therabody Beauty Depuffing Wand “Bye Bye Baggage” Product Launch event which took place in New York City this fall. Guests were asked to say bye-bye to their under eye baggage as they were greeted at check-in with a boarding pass to Flight D33 Puff before trying out Therabody Beauty’s new depuffing wand in the “Bye Bye Baggage” terminal. Guests also captured photos in front of Therabody Beauty’s branded photo moment, grabbed snacks from Dee Puff’s Glowing News and sipped on coffee, champagne and rosé throughout the day. Attendees captured new passport photos at the branded digital photo booth station and received their gift bags at the Therabody Beauty Baggage Claim.

Celebrating Beauty Innovation and Diversity at Agency Guacamole’s 8th Annual B.L.N.D. Panel Event

This year’s theme was Beauty’s Innovation Revolution: How Beauty, Technology and Diversity Converge

On September 19, 2024, Agency Guacamole proudly hosted its eighth annual Beauty, Lifestyle and Nurturing Diversity (B.L.N.D.) event in Los Angeles. This year’s panel explored the exciting intersection of beauty, technology and diversity, uniting top creators, industry professionals and media figures for a vibrant discussion.

A Legacy of Inclusivity

Since its inception in 2018, B.L.N.D. has become a cornerstone of the beauty and lifestyle dialogue, taking place in cities like New York, Los Angeles and Atlanta, as well as virtually. Each year, the event aims to gather key opinion leaders, industry executives, content creators and editors to discuss pressing themes around inclusivity.

"From AI and AR to even VR, technology continues to skyrocket forward–and the beauty and lifestyle industries have a front row seat,” said Bilal Kaiser, Agency Guacamole’s Founder and Principal. “This year’s phenomenal panel challenged all of us to think about the importance of DE&I as we collectively enter a new frontier. I could personally talk about this topic again and again.”

Insights from Industry Leaders

Moderated by Bilal Kaiser, the panel featured an impressive lineup of thought leaders, including:

• Pia Velasco, Content Specialist, GenAI, Meta

• Rajni Jacques, Global Head of Fashion & Beauty, Snapchat

• Sindhya Valloppillil, CEO & Co-Founder, Skin Dossier

The discussion delved into how advancements in AI and emerging technologies are redefining beauty and wellness routines, as well as how major social platforms are paving the way for more diverse beauty and lifestyle content.

Engaging Activations

Attendees enjoyed a variety of interactive activations from brand partners, such as:

• The Carol's Daughter Goddess Lounge, offering dry styling and scalp consultations by Carol’s Daughter’s Stylist Ambassadors.

• The Dermablend Dessert Cart, featuring an array of sweet and photo-worthy treats.

• The Urban Decay Set & Sip Bar, a vibrant space to enjoy drinks while keeping makeup flawless with the full collection of All Nighter Setting Sprays.

• The Famous B.L.N.D. PopShop, where guests curated complimentary beauty products from top brands like Baxter of California, Mizon, Matrix, Pureology and IT Cosmetics.

Voices for Change

During the panel, Pia Velasco emphasized the importance of inclusivity in decision-making: “We have to have diverse voices in the rooms where product and marketing decisions are being made.” 

Rajni Jacques noted the current lack of representation, stating, “You see who’s in the room making decisions at tech companies, and it isn’t many women, and it isn’t many women of color. That’s why mentorship is so important—finding those diverse voices that you can bring up and open the door, so that hopefully by 2053, we’ll see more diversity in boardrooms.” 

Sindhya Valloppillil echoed this sentiment, adding, “The buying power of diverse groups is very important and it can’t be overlooked.” 

Together, these leaders highlighted the critical need for increased diversity in both product marketing and boardrooms.

Looking Ahead

For those who missed this year’s event, Agency Guacamole is excited to continue the conversation and share insights from the panel. 

Check out the 2024 B.L.N.D. recap video at this link and stay tuned to our social media channels for updates on B.L.N.D. 2025. 

Thank you to everyone who made this year’s B.L.N.D. event a success, and we look forward to seeing you next year!

NOT YOUR AVERAGE MAILER: Six Top Tips To Create the Perfect Beauty PR Mailer

In the age of TikTok and Instagram unboxings, we’ve all seen what lengths brands go to to capture a new audience for a product launch, or even show love to a bestseller through PR mailers. 

There’s something so enticing about receiving a PR package from one of your favorite brands – from the exterior design to interior packaging and personalized insert card, you haven’t even come close to revealing the products just yet. The mailer itself has already mesmerized you.  

 Do you ever wonder what goes into creating this perfect product sampler mailer? How some boxes are just… boxes, while others create a moment that deserves a spot on your Instagram story.

It takes a bit more work than you’d think, but here at Agency Guacamole, we’ve been cooking up some of the most exciting, award-worthy PR mailers for your favorite beauty brands for years.

Here are a few ingredients that go into making the perfect guaca –  excuse us, PR mailer.   

🥑 MAKE A PLAN

First and foremost, setting a date for ideal mailer distribution is imperative. This will allow your team to create a strategic workback schedule accommodating all factors – mailer box ideation and concept approval, production, receiving all elements for the mailer, actually packing and prepping the boxes and carrier service protocol. 

🥑 AUDIENCE IS KEY

The goal of a PR mailer is to create the most impact for the brand you’re working with. Now that you know when you want people to start receiving your mailer, it’s time to nail down who your mailer will go to. For example, are you gifting to Millennial or Gen-Z creators? Those with oily skin or fine hair? 

🥑 INSPIRATION STRIKES

Once the foundation is established, it’s time to get the creative juices flowing. Our team at Agency Guacamole leads mailer projects with an all-hands approach by inviting every team member to brainstorms.

Just as so many flavors and ingredients make the most delicious guacamole, we feel the same way about our diverse team and their ideas. 

One thing we keep in mind is not only the audience, but also the client and their brand. What are their guidelines and values? Is there a specific pantone shade or font to follow? How about FTC disclosures?

Our job as an agency is to bring to life the feeling we want the target audience to experience when opening a package, in an effort to establish an authentic connection and brand loyalty with the recipient.

🥑 FULL WHITE GLOVE SERVICE

One of the many things that set us apart at Agency Guacamole is the fact that we have our very own warehouse space to store products and fulfill and ship large-scale mailers. Our clients are truly getting a premium, A-Z, white glove service when they work with us. 

By keeping all aspects of the mailer in-house, our clients have an entire team of experts to rely on throughout the process, and as a result, they can always expect the most exceptional mailers from our team.

🥑 FOCUS ON SUSTAINABILITY 

The warehouse experts at Agency Guacamole are always up-to-date on the newest innovations in packaging, and we like to ensure that those materials align with our and our clients’ core values, including sustainability. 

A few ways we incorporate eco-friendly packaging is through biodegradable peanuts and working with FSC (Forest Stewardship Council) certified-partners. 

🥑 READY TO GO

Now that all of the mailer parts have come in, mockups have been approved and our team has assembled all packages, we can start the shipping process. 

The warehouse team has an exceptional knowledge of both the brands we work with and the way products should be packaged. This may involve adding an adhesive to products that have the potential to spill, or conducting a shake test to make sure all items remain intact as they make their way through the shipping process, ensuring they arrive in perfect condition. 

If the mailer test passes, fulfillment ensues and in just a few days, recipients are ready to unbox and enjoy their product goodies!

We’ve included a few of our most recent mailers we’ve created and produced. Check them out and let us know what you think in the comments!

AG Soaks up the Sun on Summer Fridays

Nothing says summer like a three-day weekend heading to the beach, sunbathing by the pool or even attending your local hot spot (pun intended). Here at Agency Guacamole, we value a work-life balance because hey, life is too short not to!

Originating in 1960s NYC advertising agencies, Summer Fridays were designed to allow employees a few extra three-day weekends, allowing these creatives to come back on Mondays rejuvenated and refreshed. 

Here we are, almost 65 years later, following the same sentiment! AG team members can choose Fridays between Memorial Day and Labor Day to officially set their OOO emails and close their laptops, but not before updating their Slacks with the only appropriate away message: 🌴

Check out what some of our team members have done on their Summer Fridays this year:   

Savanna

Senior Manager, Influencer Partnerships & Content

As the countdown to her wedding begins, Savanna takes full advantage of her Summer Fridays to make sure planning is in motion, but she doesn’t rule out fun when doing so. For one of her Summer Fridays, she made a trip to her wedding venue in San Luis Obispo to shop, eat at local restaurants and, of course, get some swimming in while approving the final touches on her special day. 

Neeka

Jr. Account Coordinator 

Life in NYC can get overstimulating, so Neeka is always on the lookout for activities that offer a sense of calm while allowing her to express her creativity. Since moving to the big city, she’s discovered a special art workshop called Recreate Collective in Brooklyn and attended their still-life drawing class, meeting some truly kind and inspiring people. They spent time learning the art of still-life drawing by sketching the objects arranged before them with guidance from the instructor. The atmosphere was incredibly welcoming and judgment-free, making it an exuberant way to connect with other creatives in the area.

Erin

Assistant Manager, PR & Influencer Partnerships 

For her latest Summer Friday, Erin decided to get a little R&R and practice self-care, spending the day at Hermosa Beach, enjoying the California sun. As a beach tradition, she always grabs a sandwich from Jersey Mikes and packs her favorite books to spend a day laying out on the beach. After she’s fully soaked in the sun, she takes a nice stroll on their pier and grabs some ice cream to end her day.  

Adriana

Executive Assistant & Office Manager

This summer, Adriana has been making the most of her Summer Fridays, catching rays and soaking up some vitamin D. She took a break from the sun lounger on her latest Summer Friday, as she and her family went to see bachata band Aventura, and wow—what a night! The performance was top-notch, the vocals were spot-on and the vibes were electric. It was pure joy, dancing and fan-girling. If every Friday could be like this, Adriana would be one happy camper! 🌞💃🎶

Cassie

Creative Project Manager

When you can’t time travel, you have to get creative. Cassie spent one of her Summer Fridays at the Lafayette Hotel in her hometown, San Diego. It has an art deco-style flair, from their old school diner to fringed lobby chairs and custom umbrellas at the pool to give you the ultimate escape from modernity. A walk downstairs sends you to a dark-lit Oaxacan restaurant, making you feel like you’re in a cathedral in Italy while a 1920s New York-inspired bowling alley is just around the corner. It’s a place for those who want a vintage-inspired getaway with fabulous drinks and endless rooms to explore. 

Alexa

Manager, PR & Influencer

Alexa tacked on one of her Summer Fridays to her annual summer trip! This Summer Friday, she started her day at London’s Sketch restaurant, followed by shopping at the city’s most well-known department stores, Selfridges and Harrods. She saw all the sights, including Westminster Abbey, Buckingham Palace, Big Ben and the Houses of Parliament. To end her day, she stumbled upon an outdoor Olympic viewing area at Battersea Power Station, complete with food vendors, photo opps and more! This was the perfect transition into her next stop – Paris for the 2024 Olympics!

Let us know how you spent your Summer Friday!

Agency Guacamole’s Summer 2024 Beauty Essentials

It’s officially Summertime! Here at Agency Guacamole, our team is product-obsessed, and because we work with so many amazing beauty and grooming brands, we constantly get to try out lots of products and find our perfect routines for each season. 

Keep reading to learn about some of Team AG’s favorite products for the Summer season.

Adriana, Executive Assistant & Office Manager

For flawlessly clear and protected skin all summer, I love combining my favorite products from La Roche-Posay’s and First Aid Beauty. I start with FAB’s Face Cleanser in the shower, followed by LRP’s 10% Pure Vitamin C Serum. Once that has been absorbed, I layer on FAB’s Ultra Repair Cream for hydration followed by La Roche-Posay’s Anthelios Clear Skin Sunscreen for protection. This daily routine keeps my skin glowing, hydrated and protected from the sun!

For my curly hair, I have my favorite summer mix for frizz-free coils down to a science. I start with Carol’s Daughter’s Hair Milk Refresher Spray to moisturize, prevent frizz and help detangle. I follow that with Biolage’s Hydra Source Daily Leave-In Cream for some definition and hydration. Then I seal my curls with L’Oréal Professionnel’s Curl Expression 10-in-1 Cream-in-Mousse to lock in my defined curls. Once the mouse cast has set, I shake out my curls to reveal a perfectly voluminous, crunch-free and frizz-free mane.

Alexa, Manager, PR & Influencer

During the summer, I spend lots of time at the pool and playing beach volleyball. All of that sweat, chlorine and sun tends to take a toll on my hair. Before I head to the beach, I’ve been loving coating my hair with Matrix’s Food For Soft Oil and Fekkai’s Brilliant Gloss Multi Tasker Perfecting Creme, which has built-in sun protection, putting it into a braid and letting it soak in during my games. 

When I get home from the beach, I typically condition with Matrix’s Food For Soft Mask, and once I’m out of the shower, I like to layer Redken’s Acidic Bonding Concentrate Leave-In Treatment and a few spritzes of Matrix’s A Curl Can Dream Scrunch N' Go Defining Spray to rehydrate and repair my hair while giving me the nicest beachy waves. This routine has saved my hair this summer!

Gabe, Assistant Director of Operations

I’ve been loving Baxter of California’s Exfoliating Body Wash this summer. With the increased heat of the summer, it just feels nice to scrub the sweat and grime of the day away. The magnifying glass effect the sun has on my car’s windows was cooking my face/neck during my commutes to and from work, especially as the summer is heating up and the UV levels are HIGH. Kiehl's’ Ultra Facial Moisturizer with SPF is my two birds, one stone solution for keeping me moisturized and sunscreened all day, especially for my commutes.

Miranda, Events Manager

During the summer, you can catch me in the sun any chance that I have. To protect my skin and add a little coverage, I use Elta MD’s Tinted UV Broad-Spectrum SPF 46.

Neeka, Account Coordinator

My ultimate summer must-have? Urban Decay's Face Bond! With my oily/combination skin, I need a foundation that can handle the NYC heat and humidity. Not only does It offer a long-lasting, natural matte finish but also includes skincare benefits, featuring 3% niacinamide. Combining makeup with skincare benefits is so helpful for my fast-paced lifestyle.

Samantha, VP of Accounts

During the summer, we take my daughter swimming every weekend! While it is great family fun, it isn’t so great for my blonde highlights! I rely on Redken’s Acidic Color Gloss Collection to ensure that my blonde hair stays glossy and healthy and to fight off any damage that the chlorine tries to do to my hair. 

Influencer- and Editor-Approved Activities For Mother’s Day

Here at Agency Guacamole, it’s our job to be influencer- and editor-obsessed! In celebration of Mother’s Day, we’ve compiled a list of some of our favorite photo-ready and buzzy spots in LA and NYC that are perfect for celebrating the moms and motherly figures in your life

Bilal, Founder and Principal

“I travel a lot and will sometimes take my mom with me, so we’ve had a chance to explore the food scenes in various cities. For us, we usually do a fun food day around Mother’s Day.
If we’re in Los Angeles, I love brunch at Republique – it’s delicious and worth waiting in line.

If we’re in New York, brunch at Balthazar is always fun and buzzy, and there are loads of places nearby for post-brunch coffees and shopping.”

Samantha, Vice President, Accounts

“As a mom myself, sometimes I need an afternoon to relax and recharge after chasing around a spicy toddler all day. My husband always gets me a gift certificate for Tomoko Spa, an influencer and celebrity hot spot in Beverly Hills for Mother's Day. The spa specializes in massages that remove negative energy from the body, leaving me refreshed and rejuvenated after each treatment.”

Adriana, Executive Assistant and Office Manager

“LA is known for its incredible outdoor malls, and you’re sure to spot at least one influencer at my family’s favorite mall, Westfield Century City. It’s basically a one-stop-shop for a good time! My mom and I love the multitude of dining options, including Eataly, Zinqué and Din Tai Fung. You can also walk around and enjoy the ambiance while indulging in some light shopping (I know we always do!). Last but not least, an honorable mention to the Viktor Benes Bakery inside Gelson’s Market – their cookies and pastries are delicious.”

Alexa, Manager, PR and Influencer

“When my mom comes to visit, I love to treat her to a nice meal at the Beverly Hills Hotel’s Cabana Cafe. This celebrity- and influencer-favorite has a great ambiance, great food and we love perusing the halls, gardens and shops of the iconic hotel after our meal. After lunch, we love strolling through the stores on Rodeo Drive and driving down the palm tree-lined streets of Beverly Hills, admiring the amazing homes and taking in the beautiful LA weather.”

Sara, Sr. Manager, PR and Influencer

“The Getty Museums are some of the most beautiful museums in LA. For a very culture-filled Mother’s day, I plan on taking my mom to the Getty Villa in Malibu, which is filled with incredible Greek and Roman artifacts and architecture that will make you question whether you’re in LA or somewhere along the Mediterranean Sea. After strolling through the museum, we love stopping at an influencer-favorite Malibu Farm on the Malibu Pier for a delicious seaside lunch!”

Neeka, Account Coordinator 

“Treat your mom to a delightful brunch experience at Flipper’s in the heart of NYC's SoHo district. They’re known for their exquisite and TikTok-famous Soufflé-style pancakes! With its prime location, you'll not only savor delicious pancakes but also have the chance to explore the SoHo area. I highly recommend securing a reservation beforehand, especially during the weekend rush.”

How To Make It Easy For Brands to Work With You

As influencer marketers working with some of the biggest brands in the beauty and lifestyle spaces, we work with hundreds and hundreds of diverse creators across social media every year. 

If you are looking to level up your game as an influencer or content creator, or wondering how to stand out in the crowd as a brand partner, here are some tips from members of the Agency Guacamole Accounts team:

Alexa, Manager, PR & Influencer Partnerships

Include Your Email In Your Profile’s Bio

“I can’t even count the number of times we’ve wanted to reach out to a creator and their email address is nowhere to be found, which forces the team to reach out via the black hole of the DM requests inbox! You can help make this process easier by including your email in your social profile’s bio!

“Additionally – and this is an insider tip – the email box on your Instagram profile only shows up on the mobile app, and influencer partnership teams are often working from computers, so if you can help us avoid looking up your profile on our computer and our phone by having your email in your bio, the greater the likelihood is that we’ll reach out to you!”

Cassie, Creative Project Manager

Communication is Key

“Make sure you’re staying on top of your emails and responding in a timely manner. Brands and agency partners are more likely to keep you in mind for future campaigns when we know your communication is consistent and timely, as it makes for smooth campaigns. And don’t hesitate to ask any and all questions – we’re here to help and want the process to run smoothly for all parties!”

Savanna, Senior Manager, Influencer Partnerships & Content

Location, Location, Location

“We’re not just casting for digital campaigns but also for content shoots, brand events and in-store experiences. Always make sure your location is in your bio or your content. No matter how much I stalk, if I can’t find your location easily, I skip and go to the next person when casting for an event. 

“Another tip is to create content in your city! We use TikTok as a search engine, so when casting for brand events, I usually search things like “Los Angeles content creator” to help find creators who live in the city we’re casting in.”

Sara, Senior Manager, PR & Influencer Partnerships

Organic Content is Everything

“If you love a brand, make sure you’re posting about them organically! When we are researching creators to work with, something we always look for is organic social love for the brands we work with. If a creator has already shown interest and support for a brand, this makes a paid partnership feel more authentic. Authenticity is important and brands love working with creators who align with their values and actually like/use their products.”

Gabe, Assistant Director, Operations

A phone number is the cherry on top of your mailing address!

“You included your street address – good. You included your apartment number – great! But what happens when you’ve done everything right and the driver still can’t find your place? Well, without a phone number, your shipment goes into Package Purgatory! Make sure to provide a phone number for easy delivery communications if they arise.

 “Additionally, if you provide your email address for a shipment, we can register you for email alerts on your package so you can have the peace of mind of knowing exactly what is going on with your goods as they’re headed to you.”

Agency Guacamole’s Big Day Out: Disneyland Edition

Sometimes we need to take a step away for a day out to refuel our creative juices, and what better way to do that than a fun day at Disneyland? For Agency Guacamole’s second annual team outing, the team grabbed their Minnie ears and headed down to Disneyland to experience a day full of magic. 

Photo Cred: Danyi, Influencer Partnerships Manager 

Despite rain being in the forecast, we did not let that stop us from having fun! The team enjoyed both Disneyland and Disney California Adventure Parks, where we rode several rides and ate all the snacks Disneyland has to offer.

We caught up with a few team members to see what their favorite parts of the day were: 

Sara, Senior Manager, PR and Influencer Partnerships 

“Disney with the AG team was so much fun! The park was already decorated for the holidays and it felt very festive. The highlight of the day for me was when we went on the Matterhorn and of course, the obligatory churro.”

Erin, Assistant Manager, PR & Influencer Partnerships

“I haven’t been to Disneyland since I was 13, so it was amazing (and nostalgic) to go back! My favorite part of the day was experiencing the rides I went on years ago. I would say my inner child was very happy that day!” 

Alexa, Manager, PR & Influencer Partnerships

"Despite the rain, I had a great time with Team AG! I loved the scavenger hunt! We had a few prompts throughout the day, instructing us to take a photo with or of certain items and through our participation, we gained entries into a giveaway! This prompt asked us to take a photo with any of Disneyland's holiday ears (Which was no problem for me as I bought a pair as soon as I got to the park!)!"

Samantha, Vice President of Accounts

“I loved going on the Cars ride while wearing my sparkly Minnie Mouse ears! My daughter loves Minnie Mouse, so she was so excited when I came home with it!”

Adriana, Executive Assistant and Office Manager

“Our company outing to Disneyland was so much fun! Always a great time hanging out with our amazing team. Participating in the scavenger hunt prompts was also fun, trying to hunt down a mailbox at Disneyland was a little harder than I expected. Overall 10/10 and I can’t wait for next year!”

Cassie, Creative Project Manager

“My favorite part of this day was by far the holiday decorations. I walked around in the evening on Main Street, hot chocolate in hand, taking photos as the rainy sidewalk reflected all the beautiful lights. Truly the magic of Disney.”    

Fall is Here! What Products Team AG is Loving Right Now

With the transition into the fall season, beauty and grooming routines tend to shift to accommodate changing weather and social media trends. From changing color trends and the products required to manage those colors, to adding more hydration as the temperatures drop and the air dries out, to new product launches that you just HAVE to try, there’s always room for a new product (or 10!) in your daily routine.

Beauty routines are ever-evolving, especially among our beauty-obsessed staff with access to so many great beauty clients on our roster. Below, some of our team members share their favorite products as we transition into Fall:

Cassie, Creative Project Manager

“Fall is one of my favorite seasons – from the layered fashion to cozy home décor and ever so popular pumpkin spice lattes, I’m obsessed. And this season, I decided to try something new and go auburn red; the trendy cowboy copper has been circulating my socials and I’ve officially been influenced. The color is inviting, warm, sultry –  it’s giving Taylor Swift in her Folklore era. To keep my hair looking vibrant and shiny and to extend my color, I’ve been using Redken’s Color Extend Magnetics collection. It’s been a must-have in my new hair care routine and smells absolutely amazing!”

Savanna, Senior Manager, Influencer Partnerships & Content

“My hair and skin tend to get more dry as the temperatures drop, and I’m loving Matrix’s new Food For Soft shampoo and conditioner to add that much-needed moisture back into my hair. For skin I’ve been into cleansing balms as a gentle and moisture-packed makeup removal solution. My favorites right now are the Superberry Dream Cleansing Balm by Youth to the People and Cicaluronic Cleansing Balm by Mizon.”

Erin, Assistant Manager, PR & Influencer Partnerships

“For my hair, I have been rocking a protective style and Carol's Daughter’s Goddess Strength 7 Blend Hair & Scalp Oil has been my STAPLE to keep my hair healthy! It smells so good and the ingredients leave my hair feeling moisturized to prevent breakage and promote strength. For my makeup, I have been loving the Urban Decay Vice Lip Bond in the shade ‘OG Backtalk.’ It is the perfect transition shade from Summer to Fall and I love the long-lasting, transfer-resistant formula. Also, it's so fun to shake the bottle before applying!” 

Samantha, Vice President, Accounts

“I never go a day without using the Biolage’s All-In-One Multi Benefit Oil – I’m obsessed! It’s very lightweight and boosts my hair color and shine immediately – I also like to use the excess product on my elbows and cuticles. As we transition into fall, I just started using our new client Mizon’s All-In-One Snail Repair Cream! The product is super hydrating and doesn’t leave any oily residue, which is perfect for my combo skin type.”

B.L.N.D. is Back for 7th Annual Panel – Meet our Panelists Genderless Beauty – The Future is Now

B.L.N.D., Agency Guacamole’s annual panel event focused on Beauty, Lifestyle and Nurturing Diversity is back for another year of connection and fresh perspectives from those in our industry.

B.L.N.D started in 2018 and has become an important touchpoint for the beauty/lifestyle industry as it relates to representation and inclusivity, and we’re excited to share this year’s topic: Genderless Beauty – The Future is Now. 

We are so excited to hear from our panelists about their own unique perspectives on and experiences with gender (or the lack thereof) and how they feel brands in the genderless beauty space are connecting with consumers. Read more about each panelist below:

Frederic Chen (he/she/they) – Content Creator

Frederic Chen is a creator who covers everything from beauty, DIYs and decor, to fashion hauls. Frederic has spoken at length about their experience with gender and sexuality with their online community. Frederic is known for their series called “Making Up My Mind on ___,” where they do their makeup while discussing topics related to LGBTQ+ culture, internet drama and other hot topics.

Gloria Noto (she/they) – Pro MUA and Brand Owner

Gloria Noto has been a professional makeup artist since 2006 and is the founder of inclusive, minimalist skincare line @NOTO_Botanics. With Gloria as a member of the LGBTQIA+ community, this all-natural line of edited essentials was created with every body in mind. Noto Botanics reflects the changes she wanted to see in the industry. She wanted to make changes not only in the ingredients, but also in the visual identity and messaging of what wellness and beauty could look and feel like. 

Maebe A. Girl (she/they) – Drag Queen and Politician

Maebe is currently serving as Treasurer and At-Large Representative for the Silver Lake Neighborhood Council in Los Angeles. Upon her election in 2019, she became the first drag queen elected to public office in the United States. Maebe is responsible for forming the Silver Lake LGBTQIA Advocates Committee and a founding member and serves on the executive committee of the LGBTQ+ Alliance of Los Angeles Neighborhood Councils, which is recognized as the first city-backed initiative for the LGBTQ+ Community in the City of Los Angeles.

Attendees will have the opportunity to mingle with beauty industry execs, content creators, media and generally cool people who want to move this conversation forward.

As with all our B.L.N.D. events, there will be fun adult beverages, brand activations and a make-your-own-gift-bag gifting suite (you heard that right!).

Sign up now to attend via this link as this event is sure to sell out!

Summer Fridays At AG: What Is The Team Up To?

Here at Agency Guacamole, we love summertime. From the sunny weather and perfect days at the beach to weekend trips and an endless supply of brand pop-ups across the city, there is never a shortage of things to do in LA.

From Memorial Day to Labor Day, AG’s employees get to take Summer Fridays, a few Fridays of your choosing where you get to step away from work and enjoy a three-day weekend.  We caught up with some members of Team AG to see what they’ve been up to on their Summer Fridays:

Adriana, Executive Assistant & Office Manager

Adriana spent her Summer Friday with her dog, Tank, hanging out at the pool! Adriana says, "Tanning in the desert sun is only fun in good company. There's no better way to spend a hot summer Friday than with my lover boy Tank."

Samantha, Vice President of Accounts

Sam is a mom and loves sharing all LA has to offer with her daughter and husband. On one of her Summer Fridays, Sam and her family went to The Huntington, LA’s one-stop-shop for gorgeous gardens, art and culture. “I love going to The Huntington – it is a great all-day activity for my daughter who has endless amounts of energy. We always start with the Rose and Japanese Gardens and then take a break for lunch at their café, followed by a stroll around the Desert Garden and Conservatory before driving back home. The Rose Garden Tea Room has just opened up again and I look forward to taking my daughter there one day for a special Mother-Daughter day out.”

Malayah, Assistant Director, Creative Strategy & Partnerships

Malayah and her dog Saint love exploring coffee shops around LA. This Summer Friday, they visited Motoring Coffee in West LA before a shopping trip to the Century City Mall. Malayah says “Try their Matcha Latte with Oat Milk and check out some of the coolest cars in LA!”

Oscar, Operations/Warehouse Director

Oscar’s birthday is in August (shoutout to all the Leos reading this!) and he has made a tradition of going to Laughlin, Nevada to a super-scenic stretch of the Colorado River for his birthday. “I’ve been coming to Laughlin during my birthday month for the past 7 years! I absolutely love it there!”

Alexa, Manager, PR & Influencer Partnerships

Alexa stopped by the Skirball Center in the Valley to view their new exhibit on the Red Scare and how it affected creatives in Hollywood in the 1940s and 1950s. “I’m a bit of a history buff and I love learning about local LA history, so this exhibit was right up my alley. I also enjoyed the Skirball Center Museum exhibit on Ellis Island, which included a life-sized replica of the Statue of Liberty’s hand holding the torch, a symbol of freedom to all who entered the US through that port.”

Erin, Assistant Manager, PR & Influencer Partnerships

Erin took an overnight trip down to the OC in celebration of her best friend's 25th birthday and had some yummy food, relaxed by the pool and sang some tunes at Plush Karaoke Lounge. “Despite the fact that I’m not the best singer, I really enjoyed spending time with my friends at this karaoke lounge! The atmosphere was amazing (I especially loved the touch of pink!) and they had a great selection of songs to choose from. I can’t wait to come back again for another night out!” 

With summer coming to a close, Summer Fridays were the recharge our team needed to start prepping for the rush that comes at the end of the year. What were some of your favorite memories made this summer? Leave us a comment below!

Agency Guacamole Gets a Taste of Barbie-Mania

It’s undeniable that Barbie has become one of the biggest cultural moments of 2023. Everywhere you go right now, it's Barbie-mania!

The team at Agency Guacamole had a chance to enter the Barbie-world, when our client Tangle Teezer announced it was partnering with Barbie to send out a Barbie-inspired mailer–and that AG would get the opportunity to bring this pink-tastic project to life. 

“It seems like everywhere you look these days it’s Barbie time all the time,” noted Agency Guacamole’s Principal and Founder Bilal Kaiser. “I’m beyond thrilled that we were able to partner with our friends at Tangle Teezer to create an experiential mailer moment that connects with beauty creators and Barbie fans alike in a fun, quirky way.”

Physical mailers are a big part of many brands' influencer marketing strategy. At AG, we know the value a well-executed mailer can bring to a brand campaign–we send out thousands of mailers and sampler boxes across our clients to support new launches and special moments. With more and more brands looking to be seen on social media and stand out when connecting with editors, creating a unique package with thoughtfully curated contents is key to ensuring that you won’t fall flat.

Leading the Tangle Teezer x Barbie Mailer campaign was Danyi Zhang, our Influencer Partnerships Manager. Danyi has worked on a ton of mailer campaigns, but this project has been extra special just due to the attention Barbie is getting right now. 

“Leading this Tangle Teezer x Barbie mailer project has been an incredibly rewarding experience,” noted Danyi. “The team was inspired by the classic Barbie doll packaging and wanted to recreate a mailer box that exudes nostalgia and captures the essence of Barbie’s iconic image.”  

The Tangle Teezer x Barbie mailer resulted in a gorgeous box that resembled the well-known Barbie packaging, making it possible for recipients to see exactly what they were getting due to the “window” feature, just like a Barbie doll box. 

The boxes were sent to a range of social media influencers across categories, with each package containing a variety of Tangle Teezer products plus two Tangle Teezer x Barbie Detangling brushes. With so many influencers wanting to be a part of the Barbie moment and being true fans of Tangle Teezer, AG has already seen how this labor of love is connecting with influencers. 

“So far, we’ve received great feedback from our mailer recipients, and we were thrilled to see all the exciting social content surrounding this collaboration,” added Danyi. 

Check out some of the love on social for the Barbie x Tangle Teezer collab below:

@fancylikegracie

@essie.michelle

@mariaaamarzullo

Seven Things We Are Looking Forward To This Year

AG’s seventh year in business has begun and we’re already in full swing – organizing events, planning influencer marketing campaigns and pitching out brand news and new product launches. 

As we celebrate the year ahead, here are 7 things we are looking forward to most in 2023.

Lucky Number 7! - Team Agency Guacamole

Started by our Founder and Principal Bilal Kaiser in 2016, Agency Guacamole turns seven this year! Over the past seven years, Bilal has grown the business into a top-tier, award-winning PR and communication services agency, working with some of the biggest brands in the beauty and lifestyle space, including Redken, Baxter of California, Urban Decay and Equinox to name a few. Agency Guacamole has been recognized with numerous industry awards, including from The PR Net, Bulldog Reporter and Hermes, among others. With seven years of memorable client headlines, unique events and captivating influencer campaigns, this is only the beginning for AG!

B.L.N.D. 2023 - Bilal, Founder & Principal

“We started B.L.N.D. back in 2018 because we saw a need for more voices in the industry from different communities: people of color, LGBTQ+, differently abled and any other underrepresented group. Our goal with this event has always been to create a conversation around the challenges people face in the beauty industry and celebrate the opportunity to be inspired by different voices that we do not always get to hear from.”

Last year was our biggest B.L.N.D. event so far and this year, we plan on going even bigger. We can’t wait to share the theme for this year, but for now all we can say is we look forward to continuing the conversation.

Putting Wellness First - Erin, Assistant Manager, PR & Influencer Partnerships

“I am looking forward to continuing my wellness journey. This year I have been meal-prepping, going back to the gym and trying other forms of exercise. I fell off a bit last year, but I'm so excited to rediscover my passion for wellness!”

Festival Season - Sara, PR & Influencer Manager

“Festival season is always a fun time, but this year I am really looking forward to the fashion, beauty and new music that has already been teased in the past couple of months. While I am a big music fan, I mostly just love the time with my friends.”

Disney Turns 100 - Alexa, PR & Influencer Manager

“As a regular Disney attendee, I’m excited to see what they have in store for their 100th-year anniversary. The park recently opened Mickey & Minnie’s Runaway Railway and unveiled new nighttime spectaculars at each of the Disneyland Parks, so I can’t wait to go this year and be a part of the anniversary celebrations!”

Summer Travels - Malayah, Sr. Manager, Influencer Partnerships

“I am looking forward to summer so I can travel the world. Planning is key but sometimes being spontaneous is just as fun. So far, I've narrowed down a few of the countries I want to visit but I'm open to letting things come my way. I can't wait for the yachts, champagne and sun this summer!”

New Eats in LA - Samantha, Vice President, Accounts

“One of my favorite restaurants is coming to LA. Atla is opening on Abbot Kinney this spring and I used to go there a lot when I lived in New York. Excited to have a location closer to home!”

Our 2023 Trend Forecast for Beauty Influencer Marketing

In the past few years, influencer marketing has become one of the most powerful marketing tools for brands big and small, as consumers continue to look to their favorite social media personalities for all sorts of recommendations.

Brands have been using influencers with engaged followings on channels such as Instagram, TikTok and Twitch to promote brand initiatives, products and more, capitalizing on the influencer’s credibility to persuade their audience.

While the power of influencer marketing does not seem to be going away anytime soon, the types of content and general feel from consumers around this type of brand advertising continues to change. 

As we get ready for new influencer marketing programs for our beauty clients in 2023, here are some insights from Team AG on what we feel will be important to social users in 2023.

Keeping It Real - Malayah, Sr. Manager, Influencer Partnerships

The pendulum will slightly swing from video back to photos–but with a twist. TikTok has shown it can captivate an audience for hours on end with a mere scroll. With the new expansion of the photos feature, TikTok will soon become bigger competition for Instagram. The photo feature incorporates audio, allowing users to tell a story with their images. This is the main differentiator between TikTok and other platforms.

It’s a better version of the Instagram camera roll dump but with audio to curate a vibe. Consumers crave authenticity and low-lift driven platforms that entertain.

Less Focus on “Likes” - Sara, PR & Influencer Manager

Back in 2019, Instagram introduced the option for users to hide like counts on content. With more and more people prioritizing self-care and mental health, the social channel was applauded by many for moving away from what some feel is one of the most detrimental parts of social media–the chase for approval.

With this in mind, creators and brands have the opportunity to change up their strategies and KPIs for the coming year. Both sides can focus more on creating authentic/transparent experiences for consumers while steering away from sales-focused social media advertising.

Taking Over Pop Culture - Savanna, Sr. Manager, Influencer Partnerships & Content

As we continue to dive deeper into the digital age, more consumers are trying to make social media influencing a full-time career–leading to much saturation in the industry. In the next year, we will see macro and mega influencers start moving into pop culture such as TV, scripted entertainment, modeling, etc. We are seeing it already with influencers like Charli D’Amelio, who is getting her own show on HULU and competing on Dancing With The Stars. As for nano/micro-influencers, we will see them play a heavy role for brands as UGC content creators/paid advertising media models.

Since the influencer space is growing at such a high rate, it will become more difficult for new, aspiring consumers to break into the industry. Those who achieve popularity and status will become even bigger than social media personalities. They will be involved in large-scale events, billboards, becoming the face of a brand, etc.

The Continued Rise of Celebrity/Influencer-Founded Brands - Alexa, PR & Influencer Manager

 As we saw in 2022, celebrities and influencers introduced beauty bands en masse, from Hailey Bieber’s Rhode, to Chloe Morello’s Sireni Beauty, to Kim Kardashian’s SKKN by Kim, to other beauty and wellness brands from those such as Ciara, Brad Pitt, Travis Barker and others. In 2023, this is sure to continue, as celebrities see that their names bring customers in droves and influencers who attend launch parties are sure to talk about a brand if they’ve met its mega-famous founder.

With this increase in celeb and influencer-founded brands, there will likely be an increase in scrutiny of founders who the public feels have never shown an interest in the beauty or wellness industries–and that’s how we’ll see some brands thrive and others slowly retreat.

What do you think will happen in the beauty influencer marketing space in 2023? Tell us in the comments below!

Our Biggest B.L.N.D. Ever!

We started the Beauty, Lifestyle, and Nurturing Diversity (B.LN.D.) initiative in 2018. Our vision is to expand diversity, equity and inclusion in the beauty/lifestyle industry, and our events are  geared toward those working and creating in the beauty and lifestyle industries. 

We’ve held B.L.N.D. events in Los Angeles, New York and Atlanta, as well as virtually in 2020.

This August, we had our biggest B.L.N.D. ever in Los Angeles, our home base. The theme was Beauty Entrepreneurship as an Entrepreneur of Color– and the event sold out twice. We had a phenomenal panel of beauty entrepreneurs along with brand partners and a make-your-own-gift-bag station.

“Everyone we talk to in and out of this industry immediately connects with the vision we shared at that first event in 2018—that it’s not enough to feature a Black person on an Instagram feed in February or a Pride flag in June,” said Agency Guacamole Founder and Principal Bilal Kaiser. “We have to do more in front of and behind the scenes.” 

This year’s panel featured the following four leading beauty entrepreneurs:

• Akilah Releford (@akilahreleford), founder and CEO of Mary Louise Cosmetics

• Margarita Arriagada (@MargaritaArriagada), founder of Valdé Beauty

• Michelle Ranavat (@MichelleRanavat), founder of Ranavat

• Naya Roberts-Smith (@labeautyologist), founder of her own esthetics business

The evening unfolded with light bites and refreshments, including a custom cocktail presented by Hair.com, followed by an incredibly engaging conversation. The panelists shared insights into their experience in the beauty space as entrepreneurs of color–including the value of leaning into your vulnerability. 

Margarita Arriagada shared her experiences around leaving a C-level job to start her own company. “Leaving a successful corporate role to start a brand was very scary and left me feeling vulnerable–but this is the first time in my life that I can feel myself growing.” 

Naya Roberts noted that “you can often feel disadvantaged as a beauty entrepreneur of color, but you have to find your people – the people that root for you and want you to succeed and who will support you at every stage of the journey.”

And there was beauty business advice aplenty, including from Akilah Releford. “As a business owner, it’s incredibly important to be comfortable not getting instant gratification or praise. Learn to celebrate the small victories within yourself.” 

Michelle Ranavat echoed this, telling brand founders to not delay happiness around specific milestones. “Be happy along the journey at every stage. Learning to fail is a skill, and learning to handle failure more and more gracefully over time is such an important skill to have as a successful business owner.”

We have big plans for B.L.N.D. in 2023 and can’t wait to share with you soon. As Bilal said at this year’s event (our 6th!), “Even if we can’t change the world tomorrow we can use our platform and our community—this means you all!—to help change things for the better, one day and one conversation at a time.”

Agency Guacamole Recognized by The PR Net in Its 2nd Annual The PR Net 100

As a PR agency, we’re typically focused on celebrating our client wins, whether that's a great piece of media coverage or a successful influencer campaign. This month, however, we are taking a moment to celebrate an agency win, as Agency Guacamole was recently named to the PR Net 100 list of the top PR firms in the US.

While we are a communications agency that works with a lot of big brands, at heart we are a small business that works hard to bring our clients’ visions to life. We are so excited that our hard work has been recognized by the PR Net.

Launched in 2021, the PR Net 100 recognizes talent, innovation and influence in the very competitive world of PR agencies. Spots on this list are awarded to firms that have shown agility, resilience and a reimagining of the communications business.

"We are so honored to be included on this year's PR Net 100 list," says our Founder and Principal Bilal Kaiser. "It has been a phenomenal year after our fifth anniversary last year and our biggest B.L.N.D. event ever just last month–but this is truly the icing on the cake. What makes this PR Net 100 nod extra special is that we're surrounded by some of the coolest communications firms around–including agencies we partner with and leaders we admire."

As this was the second year for the PR Net 100, the outlet received a large number of nominations from top-tier companies. Winners were selected based on a variety of criteria, including notable long-term clients, recent client wins and company updates such as expansion to new locations, key new hires and new services.

You can check out Agency Guacamole’s listing, along with the full list of honorees here!

As Quoted in: Glossy

The NFL season rolls around in the fall, and with the football season comes one of the biggest musical events of the year: the Super Bowl Halftime Show. In September 2022, it was announced that Rihanna would be the Super Bowl Halftime performer, sending football, music and beauty fans alike into a frenzy. 

Combining one of the most popular sporting events with a globally known superstar into one event has ignited a million hot topics; what will Rihanna wear, what might she play—and the list goes on. But on the brand side, one query keeps popping up: what is Fenty Beauty’s game plan?

Our Principal and Founder Bilal Kaiser spoke with Glossy to share his thoughts on Rihanna’s upcoming Super Bowl performance—and what her Fenty empire might gain from the 2023 show. 

“Done the right way, an organic product-led perspective and music perspective can be tastefully combined as one big pop culture Zeitgeist moment around the Super Bowl.” – Bilal Kaiser

Read the rest of Bilal’s take and Glossy’s story here!