What We Do
Beyond storytelling and content marketing, we believe in connecting the dots between promotions and objectives.
We approach every client partnership like a guacamole recipe: multiple ingredients (and people) coming together to produce a wonderful final product.
Here’s an overview of our social media, public relations, influencer marketing and experiential services/capabilities + examples of our work.
Social Media
An essential piece of marketing and communication, our social media services include:
‣ Social media strategy development across owned, earned & paid
‣ Content creation (text, images, video, audio, GIFs, memes, et al.) at our in-house studio or externally
‣ Round-the-clock community management
‣ Influencer seeding & campaigns
‣ Sweepstakes, contests & giveaways
‣ Reporting, social listening, analysis & optimization
Public Relations
An ever-evolving element of brand-building, our PR services include:
‣ Media strategy development, pitching & seeding, with a focus on digital outlets
‣ Media kits, press releases & media alerts
‣ Award submissions, brand partnerships & community relations
‣ Speaking engagements & media training
‣ Reporting, analysis & competitive research
Influencer Marketing & Sampling Campaigns
Your new brand ambassadors & advocates span nano-, micro- and macro influencers. Here’s how we can help:
‣ Influencer marketing program strategy development to elevate brand message & generate social buzz—such as a TikTok campaign to launch a new product
‣ Finding, vetting & working with on-brand influencers
‣ Campaign development, content guidelines & fee negotiation
‣ Insta-worthy custom mailer boxes & fun add-ons/gifts/swag
‣ Reporting, ROI analysis & optimization
Influencer Mailers/Sampler/
Word-of-Mouth Boxes
Don’t have the capacity to store, pack & ship influencer mailers? We got you. Our in-house warehouse space & logistics team allows one-stop, turnkey mailer deployment via:
‣ Product receipt & inventory w/secure, temperature-controlled storage
‣ Guidance & coordination of custom boxes, limited-edition items, marketing collateral, premium elements & swag
‣ Scalable system for campaign deployment as well as ad hoc gifting/send-outs
‣ Access to exclusive discounted shipping rates via our preferred shipping company
Events & Experiences
If you’re in the beauty space you’ve probably seen one of our events pop up in your feed.
Connecting with editors, influencers & consumers via in-person events is a highly effective way to launch, celebrate or elevate a brand.
Not only does our events team have a broad range of experience—from intimate VIP brunches in the West Village to massive rooftop activations in DTLA—we’re also thinking about events in a post-COVID19 world.
Our events services include:
‣ A-Z event production including planning, creative concepting, venue scouting, production, organic “Insta-moments” & guest list management
‣ NEW: Touchless & virtual events to minimize health risks
‣ VIP/talent management, influencer/celebrity meet-and-greets & high visibility consumer activations
‣ On-the-ground social content creation & digital integrations
Here are some clips from our events in Los Angeles, New York City & Miami—including recent award-winners!
