The NFL season rolls around in the fall, and with the football season comes one of the biggest musical events of the year: the Super Bowl Halftime Show. In September 2022, it was announced that Rihanna would be the Super Bowl Halftime performer, sending football, music and beauty fans alike into a frenzy.
Combining one of the most popular sporting events with a globally known superstar into one event has ignited a million hot topics; what will Rihanna wear, what might she play—and the list goes on. But on the brand side, one query keeps popping up: what is Fenty Beauty’s game plan?
Our Principal and Founder Bilal Kaiser spoke with Glossy to share his thoughts on Rihanna’s upcoming Super Bowl performance—and what her Fenty empire might gain from the 2023 show.
“Done the right way, an organic product-led perspective and music perspective can be tastefully combined as one big pop culture Zeitgeist moment around the Super Bowl.” – Bilal Kaiser
Read the rest of Bilal’s take and Glossy’s story here!