AG’s seventh year in business has begun and we’re already in full swing – organizing events, planning influencer marketing campaigns and pitching out brand news and new product launches.
As we celebrate the year ahead, here are 7 things we are looking forward to most in 2023.
Lucky Number 7! - Team Agency Guacamole
Started by our Founder and Principal Bilal Kaiser in 2016, Agency Guacamole turns seven this year! Over the past seven years, Bilal has grown the business into a top-tier, award-winning PR and communication services agency, working with some of the biggest brands in the beauty and lifestyle space, including Redken, Baxter of California, Urban Decay and Equinox to name a few. Agency Guacamole has been recognized with numerous industry awards, including from The PR Net, Bulldog Reporter and Hermes, among others. With seven years of memorable client headlines, unique events and captivating influencer campaigns, this is only the beginning for AG!
B.L.N.D. 2023 - Bilal, Founder & Principal
“We started B.L.N.D. back in 2018 because we saw a need for more voices in the industry from different communities: people of color, LGBTQ+, differently abled and any other underrepresented group. Our goal with this event has always been to create a conversation around the challenges people face in the beauty industry and celebrate the opportunity to be inspired by different voices that we do not always get to hear from.”
Last year was our biggest B.L.N.D. event so far and this year, we plan on going even bigger. We can’t wait to share the theme for this year, but for now all we can say is we look forward to continuing the conversation.
Putting Wellness First - Erin, Assistant Manager, PR & Influencer Partnerships
“I am looking forward to continuing my wellness journey. This year I have been meal-prepping, going back to the gym and trying other forms of exercise. I fell off a bit last year, but I'm so excited to rediscover my passion for wellness!”
Festival Season - Sara, PR & Influencer Manager
“Festival season is always a fun time, but this year I am really looking forward to the fashion, beauty and new music that has already been teased in the past couple of months. While I am a big music fan, I mostly just love the time with my friends.”
Disney Turns 100 - Alexa, PR & Influencer Manager
“As a regular Disney attendee, I’m excited to see what they have in store for their 100th-year anniversary. The park recently opened Mickey & Minnie’s Runaway Railway and unveiled new nighttime spectaculars at each of the Disneyland Parks, so I can’t wait to go this year and be a part of the anniversary celebrations!”
Summer Travels - Malayah, Sr. Manager, Influencer Partnerships
“I am looking forward to summer so I can travel the world. Planning is key but sometimes being spontaneous is just as fun. So far, I've narrowed down a few of the countries I want to visit but I'm open to letting things come my way. I can't wait for the yachts, champagne and sun this summer!”
New Eats in LA - Samantha, Vice President, Accounts
“One of my favorite restaurants is coming to LA. Atla is opening on Abbot Kinney this spring and I used to go there a lot when I lived in New York. Excited to have a location closer to home!”
