Redken’s Acidic Color Gloss Launch – November 2023
In November 2023, Agency Guacamole planned and hosted the launch party for Redken’s new Acidic Color Gloss collection. Agency Guacamole ideated the event concept and production design and managed the full execution of the over 200-person event.
Guests entered the world of ACG walking through a shimmering pink entrance that extended into the outdoor patio with the shine corner featuring shimmering pink garland, larger-than-life pink florals and a product display.
The indoor section of the event featured many ACG art installations, including a giant Redken product-shaped disco ball/factice, large broken glass photo moment encouraging guests to ignite their inner shine, a shimmering DJ booth and an interactive product wall with info on the new collection. The event also featured live hair styling stations with Redken artists and products as well as nail art stations featuring pink and silver manicures to tie into the collection in partnership with Essie.
Pureology “Made To Feel” Multi-City Event Series: New York City, Los Angeles, Miami – March-June 2024
To celebrate Pureology's new ethos and efficacious products, Agency Guacamole worked closely with the brand team to develop a series of events inviting the next generation of hair pros, influencers and media in their respective cities to get up close and personal with the brand.
The three-city tour encouraged attendees to dive into the five senses through transformative interactive experiences. All activations included decadence and sensorial stimulation, all while leaning into the ethos of the brand and highlighting Pureology’s sulfate-free innovation.
The event allowed Pureology to continue cultivating relationships with pros, influencers and press while generating thumb-stopping social media buzz about the launch of their new campaign.
MIZON Bodega – June 2024
Agency Guacamole designed and executed The MIZON Bodega event for media & influencers in New York City to kick off the summer. The event took place at The Crown NYC, with an indoor and outdoor rooftop space for activations. Inside, guests were able to grab products out of the MIZON-branded claw machine, take photos inside the MIZON-branded photo booth and pick-up products at The MIZON Bodega counter. Outside, guests took in the beautiful view of midtown Manhattan and took photos in front of the MIZON photo moment which featured MIZON-branded bodega treats including chips and ramen packets as well as branded shopping baskets to pose for photos.
Therabody “Bye Bye Baggage” Depuffing Wand Launch – September 2024
Agency Guacamole designed and built the travel-themed Therabody Beauty Depuffing Wand “Bye Bye Baggage” Product Launch event which took place in New York City this fall. Guests were asked to say bye-bye to their under eye baggage as they were greeted at check-in with a boarding pass to Flight D33 Puff before trying out Therabody Beauty’s new depuffing wand in the “Bye Bye Baggage” terminal. Guests also captured photos in front of Therabody Beauty’s branded photo moment, grabbed snacks from Dee Puff’s Glowing News and sipped on coffee, champagne and rosé throughout the day. Attendees captured new passport photos at the branded digital photo booth station and received their gift bags at the Therabody Beauty Baggage Claim.
