As influencer marketers working with some of the biggest brands in the beauty and lifestyle spaces, we work with hundreds and hundreds of diverse creators across social media every year.
If you are looking to level up your game as an influencer or content creator, or wondering how to stand out in the crowd as a brand partner, here are some tips from members of the Agency Guacamole Accounts team:
Alexa, Manager, PR & Influencer Partnerships
Include Your Email In Your Profile’s Bio
“I can’t even count the number of times we’ve wanted to reach out to a creator and their email address is nowhere to be found, which forces the team to reach out via the black hole of the DM requests inbox! You can help make this process easier by including your email in your social profile’s bio!
“Additionally – and this is an insider tip – the email box on your Instagram profile only shows up on the mobile app, and influencer partnership teams are often working from computers, so if you can help us avoid looking up your profile on our computer and our phone by having your email in your bio, the greater the likelihood is that we’ll reach out to you!”
Cassie, Creative Project Manager
Communication is Key
“Make sure you’re staying on top of your emails and responding in a timely manner. Brands and agency partners are more likely to keep you in mind for future campaigns when we know your communication is consistent and timely, as it makes for smooth campaigns. And don’t hesitate to ask any and all questions – we’re here to help and want the process to run smoothly for all parties!”
Savanna, Senior Manager, Influencer Partnerships & Content
Location, Location, Location
“We’re not just casting for digital campaigns but also for content shoots, brand events and in-store experiences. Always make sure your location is in your bio or your content. No matter how much I stalk, if I can’t find your location easily, I skip and go to the next person when casting for an event.
“Another tip is to create content in your city! We use TikTok as a search engine, so when casting for brand events, I usually search things like “Los Angeles content creator” to help find creators who live in the city we’re casting in.”
Sara, Senior Manager, PR & Influencer Partnerships
Organic Content is Everything
“If you love a brand, make sure you’re posting about them organically! When we are researching creators to work with, something we always look for is organic social love for the brands we work with. If a creator has already shown interest and support for a brand, this makes a paid partnership feel more authentic. Authenticity is important and brands love working with creators who align with their values and actually like/use their products.”
Gabe, Assistant Director, Operations
A phone number is the cherry on top of your mailing address!
“You included your street address – good. You included your apartment number – great! But what happens when you’ve done everything right and the driver still can’t find your place? Well, without a phone number, your shipment goes into Package Purgatory! Make sure to provide a phone number for easy delivery communications if they arise.
“Additionally, if you provide your email address for a shipment, we can register you for email alerts on your package so you can have the peace of mind of knowing exactly what is going on with your goods as they’re headed to you.”