We love a lot of things here at Agency Guacamole, but one particular area of interest is influencers (aka content creators or key opinion leaders/KOLs). We’ve worked with many amazing content partners across the world, and being deeply engrained into the world of social, we come across new talent every day.

As part of a new blog series, we wanted to highlight some of our favorite beauty, lifestyle and comedy influencers (we added comedy because who couldn’t use a good laugh these days?)—starting with those based in our hometown of Los Angeles.

Check them out here and let us know of your faves in the comments!

Beauty Influencers We 💚

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Kamie Crawford

Kamie is a great role model, and a friend of AG! She's authentic, inspirational and very vocal about diversity in the beauty industry— which is so important to us as well. She was even part of our 2019 B.L.N.D. event in LA.

Also: We love watching her on MTV’s Catfish!

Christine Le

Christine is a beauty influencer who has seen her following grow a lot recently. Her latest brand partnerships include Nike, Summer Fridays, Glow Recipe and others, and we can’t wait to see where this year takes her.

Justine Marjan

Justine is a hairstylist and self-proclaimed “beauty addict” (same) who has styled a few little-known personalities like Khloe and Kim Kardashian and Kerry Washington, to name a few. Her content is luxurious and beautiful, and she always has a new product rec we’re dying to try.

Nayamka Roberts-Smith

Nayamka, also know as “The Internet’s Esthetician,” has her own Skin Studio located in LA, and creates virtual-friendly esthetician videos and tips such as the #60SecondRule for accurate facial cleansing. She specializes in facial skincare with an emphasis on skin of color, and we’re always learning something new from her.

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Choyce Brown

Choyce is an actor, model, beauty influencer, TikToker and, not to mention, daughter of the queen of vegan cooking Tabitha Brown. She has great beauty recommendations, and we’re loving watching her grow into her own in the beauty and influencer space.

Ivan Lam

Ivan is a beauty influencer known for creating inventive makeup looks. With success on Instagram, Ivan has begun to curate TikTok content, showcasing his creativity and influence in the beauty community through his art and collaborations with well-known brands!

Kevin Rupard

Kevin is a talented makeup artist, often focusing in special FX makeup and hair. He has done various collaborations with makeup and hair brands, and is earning success with his rising following on TikTok.

Lifestyle Influencers We 💚

Martha Elman

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Martha is lifestyle influencer with such an aesthetically pleasing feed. She isn’t afraid of color, and her unique and eye-catching style definitely makes us want to go out and purchase a checkered fuzzy jacket.

Hannah Godwin

On top of having a stunning feed, amazing beauty tips and tricks, and being one of our fave Bachelor contestants, Hannah has a really entertaining TikTok! #BachelorNation

Camille Lenore

Camille is one of the owners of the popular vintage Instagram store, Resident Objects, known for their gorgeous, vintage finds—but Camille has an amazing Instagram page herself! Her vintage pastel feed is a dream, and her interior design inspo would make anyone want to re-do their entire living room in a heartbeat.

Lauren Saylor

Lauren is an incredibly talented calligrapher and interior designer, and a friend of AG as well! With a California-vibes Instagram feed that we can’t get enough of, we always get excited to see what Lauren will post next.

Comedians We 💚

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Jazmyn W

Last, but certainly not least, another friend of AG and moderator of our most recent B.L.N.D virtual panel, Jazmyn! She’s a hilarious comedian on the rise with a fast-growing TikTok account, and her content includes hilarious viral hits like “Trump’s Last Day” and “Angry wife.” Jazmyn is one to watch this year!

Caitlin Reilly

Unless you’ve been living under a rock, you’ve seen Caitlin’s sketches pop up on your FYP, with her spot-on characters like “WASP mom checks out at Urban Outfitters,” “every Bachelor contestant” and viral fave “Meeting your friend for lunch who just went abroad.” Caitlin is always there when we need a good laugh.

Who are some of your favorite LA influencers? Comment below!

Header image courtesy of Fake Famous, HBO Documentaries.